Kiwoong Yoo

Kiwoong Yoo

University of Tennessee Knoxville - Knoxville / United States
Business & Management / Marketing
AD Scientific Index ID: 5218568
University of Tennessee
person_outline Kiwoong Yoo's MOST POPULAR ARTICLES
1-) The merchants of meta: A research agenda to understand the future of retailing in the metaverseK Yoo, R Welden, K Hewett, M HaenleinJournal of Retailing 99 (2), 173-192, 2023882023
2-) A Whole New World: Charting Unexplored Territories in Consumer Research with Generative Artificial IntelligenceK Yoo, M Haenlein, K HewettMarketing Science Institute Working Paper Series, 20242024