Klaus Peter Wiedmann

Klaus Peter Wiedmann

Universität Hannover - Hannover / Germany
Business & Management / Marketing
AD Scientific Index ID: 1784542
Leibniz University of Hanover
person_outline Klaus Peter Wiedmann's MOST POPULAR ARTICLES
1-) Value‐based segmentation of luxury consumption behaviorKP Wiedmann, N Hennigs, A SiebelsPsychology & Marketing 26 (7), 625-651, 200913022009
2-) Measuring consumers\' luxury value perception: a cross-cultural frameworkKP Wiedmann, N Hennigs, A SiebelsAcademy of Marketing Science Review 2007, 1, 200711342007
3-) Attractiveness, trustworthiness and expertise–social influencers’ winning formula?KP Wiedmann, W Von MettenheimJournal of Product & Brand Management 30 (5), 707-725, 20204412020
4-) How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in GermanyG Walsh, K Dinnie, KP WiedmannJournal of Services Marketing 20 (6), 412-420, 20064352006
5-) What is the value of luxury? A cross‐cultural consumer perspectiveN Hennigs, KP Wiedmann, C Klarmann, S Strehlau, B Godey, D Pederzoli, ...Psychology & Marketing 29 (12), 1018-1034, 20124332012