Klaus Wertenbroch

Klaus Wertenbroch

INSEAD Business School - Fontainebleau / France
Business & Management / Marketing
AD Scientific Index ID: 1662355
INSEAD Ecole de Commerce
person_outline Klaus Wertenbroch's MOST POPULAR ARTICLES
1-) Consumer choice between hedonic and utilitarian goodsR Dhar, K WertenbrochJournal of marketing research 37 (1), 60-71, 200031182000
2-) Procrastination, deadlines, and performance: Self-control by precommitmentD Ariely, K WertenbrochPsychological science 13 (3), 219-224, 200217852002
3-) Measuring consumers\' willingness to pay at the point of purchaseK Wertenbroch, B SkieraJournal of marketing research 39 (2), 228-241, 200211972002
4-) Consumption self-control by rationing purchase quantities of virtue and viceK WertenbrochMarketing science 17 (4), 317-337, 199811791998
5-) Option attachment: When deliberating makes choosing feel like losingZ Carmon, K Wertenbroch, M ZeelenbergJournal of Consumer research 30 (1), 15-29, 20035662003