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KN Rajendran
AD Scientific Index 2024
Business & Management / Marketing
University of Northern Iowa - Cedar Falls / United States
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KN Rajendran's MOST POPULAR ARTICLES
1-)
Contextual and temporal components of reference priceKN Rajendran, GJ TellisJournal of Marketing 58, 22-34, 19947711994
2-)
The influence of worldmindedness and nationalism on consumer evaluation of domestic and foreign productsMYA Rawwas, KN Rajendran, GA WuehrerInternational Marketing Review, 19962971996
3-)
Consumer profiles and perceptions: country‐of‐origin effectsP Chao, KN RajendranInternational Marketing Review, 19931761993
4-)
The antecedents of satisfaction for Facebook “likers” and their effect on word-of-mouthMP Bunker, KN Rajendran, SB CorbinMarketing Management Journal 23 (2), 21-34, 2013342013
5-)
Is reference price a fair price or an expected price?KN RajendranInnovative Marketing 5 (2), 2009302009
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