Koay Kian Yeik

Sunway University - Selangor / Malaysia

Business & Management / Marketing

AD Scientific Index ID: 4474133

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Koay Kian Yeik's MOST POPULAR ARTICLES

1-) Perceived social media marketing activities and consumer-based brand equity: Testing a moderated mediation model Asia Pacific Journal of Marketing and Logistics 33 (1), 53-72, 2021

2-) “I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs) Journal of Retailing and Consumer Services 66, 102940, 2022

3-) Parents vs peers’ influence on teenagers’ Internet addiction and risky online activities Telematics and Informatics 35 (1), 225-236, 2018

4-) Factors influencing non-green consumers' purchase intention: A partial least squares structural equation modeling (PLS-SEM) approach Journal of Cleaner Production 280, 124192, 2021

5-) Workplace ostracism and cyberloafing: a moderated-mediation model Internet Research 28 (4), 1122-1141, 2018

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