Kobra Bakhshizadeh Borj

Kobra Bakhshizadeh Borj

Allameh Tabatabai University - Tehran / Iran
Business & Management / Marketing
AD Scientific Index ID: 5074477
دانشگاه علامه طباطبائی
person_outline Kobra Bakhshizadeh Borj's MOST POPULAR ARTICLES
1-) Eliciting mental map of the customers of Digikala E-stores using zaltman metaphor elicitation technique (ZMET) Journal of Business Management 10 (1), 49-72, 2018
2-) Mapping Consumers' Mental Model of Iranian products Consumer Behavior Studies Journal 6 (1), 171-191, 2019
3-) Tourism market segmentation of kish free zone: a new approach to brand concept map Tourism Management Studies 14 (47), 29-63, 2019
4-) The effect of destination brand involvement and destination brand personality on tourists’ self-congruity and destination brand attachment Journal of Tourism and Development 9 (3), 207-218, 2020
5-) Network Mapping of Internal Messenger’s Brand Associations (Case Study: Soroush Messenger) Quarterly Journal of Brand Management 7 (1), 127-167, 2020