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Koen Pauwels
Northeastern University - Boston / United States
Business & Management / Marketing
AD Scientific Index ID: 4988143
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Koen Pauwels's MOST POPULAR ARTICLES
1-)
Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site M Trusov, RE Bucklin, K Pauwels Journal of marketing 73 (5), 90-102, 2009 39002009
2-)
Social media metrics—A framework and guidelines for managing social media K Peters, Y Chen, AM Kaplan, B Ognibeni, K Pauwels Journal of interactive marketing 27 (4), 281-298, 2013 9642013
3-)
New products, sales promotions, and firm value: The case of the automobile industry K Pauwels, J Silva-Risso, S Srinivasan, DM Hanssens Journal of marketing 68 (4), 142-156, 2004 8302004
4-)
Private-label use and store loyaltyKL Ailawadi, K Pauwels, JBEM SteenkampJournal of marketing 72 (6), 19-30, 20087712008
5-)
The long-term effects of price promotions on category incidence, brand choice, and purchase quantityK Pauwels, DM Hanssens, S SiddarthJournal of marketing research 39 (4), 421-439, 20027122002
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