Komal Nagar

Komal Nagar

University of Jammu - Jammu / India
Business & Management / Communications and Media Studies
AD Scientific Index ID: 360103
जम्मू विश्वविद्यालय
person_outline Komal Nagar's MOST POPULAR ARTICLES
1-) Organizational commitment and job satisfaction among teachers during times of burnout Vikalpa 37 (2), 43-60, 2012
2-) Evaluating the effect of consumer sales promotions on brand loyal and brand switching segments Vision 13 (4), 35-48, 2009
3-) Modeling the effects of green advertising on brand image: Investigating the moderating effects of product involvement using structural equation Journal of global marketing 28 (3-5), 152-171, 2015
4-) Exploring choice overload, internet shopping anxiety, variety seeking and online shopping adoption relationship: Evidence from online fashion stores Global Business Review 17 (4), 851-869, 2016
5-) Drivers of E-store patronage intentions: Choice overload, internet shopping anxiety, and impulse purchase tendency Journal of Internet Commerce 15 (2), 97-124, 2016