Konrawan Rattanaburi

Konrawan Rattanaburi

Walailak University - Nakhon Si Thammarat / Thailand
Business & Management / Marketing
AD Scientific Index ID: 5823853
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person_outline Konrawan Rattanaburi's MOST POPULAR ARTICLES
1-) Factors influencing actual usage of mobile shopping applications: Generation Y in ThailandK Rattanaburi, R VonguraiThe Journal of Asian Finance, Economics and Business 8 (1), 901-913, 2021472021
2-) Impact of electronic word-of-mouth on consumer-based brand equity and purchase intention: hotel industry in ThailandK RattanaburiABAC Journal 43 (2), 92-105, 202362023