Konstantinos G Kottikas

Konstantinos G Kottikas

University of Economics Prague - Prague / Czech Republic
Business & Management / Marketing
AD Scientific Index ID: 5272424
University of Economics, Prague
person_outline Konstantinos G Kottikas's MOST POPULAR ARTICLES
1-) We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis Industrial Marketing Management 88, 352-365, 2020
2-) Market-driving strategy and personnel attributes: Top management versus middle management Journal of Business Research 104 (November 2019), 529-540, 2018
3-) Why shape a market? Empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategyV Stathakopoulos, KG Kottikas, G Painesis, IG Theodorakis, E KottikaJournal of Business Research 139, 1240-1254, 2022152022
4-) Through the storm: Mapping Customer–Management Expectations, Interactions, and Interpretations of a social media storm in tourismK Rigopoulos, KG Kottikas, P Rydén, E Kottika, IG TheodorakisThe European Marketing Academy Conference, 20222022
5-) Industry Complexity, Transiliency and the Human Factor in the Era of COVID-19: The Case of the Supply Chains in the Automotive SectorE Kottika, I Theodorakis, A Özsomer, M Vins, M Karliček, K KottikasANNUAL GSOM EMERGING MARKETS CONFERENCE 2020, 205-209, 20202020