Konstantinos Lionakis

Konstantinos Lionakis

Athens University of Economics and Business - Athens / Greece
Business & Management / Marketing
AD Scientific Index ID: 5218472
Οικονομικό Πανεπιστήμιο Αθηνών
person_outline Konstantinos Lionakis's MOST POPULAR ARTICLES
1-) Relative power of marketing and sales departments: an empirical examination of its consequences for the organizationK Lionakis, JG Avlonitis, N PanagopoulosWinter Marketing Educators Conference (AMA), Las Vegas, 2013
2-) On the Determinants of Online Short Videos’ Effectiveness Relative to Parents’ Attitudes, Behavioural Intentions and Consideration of AlternativesK Konstantoulaki, I Rizomyliotis, K Lionakis, Y ChenReview of Marketing Science 20 (1), 63-82, 2022
3-) Marketing-sales interface and organizational competitivenessGJ Avlonitis, K LionakisMarketing Instytucji Naukowych i Badawczych, 59-76, 2015
4-) THE IMPACT OF SALES MANAGERS’MARKET ORIENTATION ON MARKETING-SALES CONFLICT AND COMPANY PERFORMANCEK Lionakis, GJ AvlonitisGlobal Marketing Conference, 480-489, 201412014
5-) Marketing and Sales Conflict: Antecedents and ConsequencesK Lionakis, GJ Avlonitis4th Annual EuroMed Conference of the EuroMed Academy of Business, 201112011