Krishana Kumar Saraswat

Krishana Kumar Saraswat

IILM College of Engineering and Technology - Ghaziabad / India
Business & Management / Marketing
AD Scientific Index ID: 4718179
IILM कॉलेज ऑफ इंजीनियरिंग एंड टेक्नोलॉजी
person_outline Krishana Kumar Saraswat's MOST POPULAR ARTICLES
1-) Impulsive buying behavior: a literature reviewA Bashar, KK SaraswatElk Asia Pacific J. Hum. Resour. Manage. Organis. Behav 6, 9-23, 202072020
2-) Influence of Lifestyle and Cultural Factors on Consumer Impulse Buying BehaviourA Bashar, KK SaraswatFinancial Management 2 (1), 88-105, 201472014
3-) Consumer Purchase Intention & Store Attributes: A Study of Delhi & NCRABS K.K.International Journal of Marketing & Financial Management 3 (3), 09-19, 201562015
4-) The impact of COVID-19 on purchase behaviour toards FMCG products: A literature reviewDTS Krishana Kr. Saraswat, Dr. Charu Duttainternational E-conference on Business Excellence and Quality Management in …, 20232023
5-) A Study of Consumer Buying Behaviour in Delhi NCR towards FMCG ProductsKK Saraswat, C Dutta, T Saxena2022