Krishanu Rakshit

Krishanu Rakshit

ICN School of Management of Nancy - Nancy / France
Business & Management / Marketing
AD Scientific Index ID: 4807491
-
person_outline Krishanu Rakshit's MOST POPULAR ARTICLES
1-) Digital technology-enabled transformative consumer responsibilisation: A case studyS Parth, B Manoharan, R Parthiban, I Qureshi, B Bhatt, K RakshitEuropean Journal of Marketing 55 (9), 2538-2565, 2021342021
2-) Going cashless: Change in institutional logic and consumption practices in the face of institutional disruptionS Shekhar, B Manoharan, K RakshitJournal of Business Research 114, 60-79, 2020302020
3-) Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to payV Tunuguntla, P Basu, K Rakshit, D GhoshEuropean Journal of Operational Research 276 (1), 119-132, 2019282019
4-) Hybrid organization deconstructed: A bibliographic investigation into the origins, development, and future of the research domainP Kumar Hota, B Manoharan, K Rakshit, P PanigrahiInternational Journal of Management Reviews 25 (2), 384-409, 2023142023
5-) Exploring Brand LoyaltySR Kumar, K RakshitManagement Review, 2003122003