Krishnakumar Krishnasamy

Krishnakumar Krishnasamy

Periyar University Salem - Salem / India
Business & Management / Marketing
AD Scientific Index ID: 5272281
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person_outline Krishnakumar Krishnasamy's MOST POPULAR ARTICLES
1-) A Study on Relevance Factor in Effectiveness of Television Advertisements on Consumer Purchase Decision in Salem District‖K Krishnakumar, K RadhaInternational Journal of Business and Administration Research Review 1 (2 …, 2014142014
2-) Retail Industry in India-A ReviewMV Dr.K.Krishnakumar, Dr.K.MaruthamuthuThe Economic Challenger 9 (36), 25-30, 200711*2007
3-) Consumer behaviour and brand preference of Britannia biscuits-An empirical study with reference to Salem, Tamil NaduK Maruthamuthu, K Krishnakumar, M VasanIndian Journal of Marketing 36 (8), 2006112006
4-) Impact of Goods and Services Tax (GST) on MSMEs in IndiaKBDK KrishnakumarInternational Journal of Innovative Technology and Exploring Engineering …, 20198*2019
5-) Quality of Work Life-A Phenomenon for Organisational Success.PMS Dr.K.KrishnakumarExcel International Journal of Multidisciplinary Management Research 3 (11 …, 20128*2012