Krishnan Jeesha

Krishnan Jeesha

Indian Institute of Management Lucknow - Lucknow / India
Business & Management / Marketing
AD Scientific Index ID: 5218390
भारतीय प्रबंधन संस्थान लखनऊ संस्थान
person_outline Krishnan Jeesha's MOST POPULAR ARTICLES
1-) Social isolation and social anxiety as drivers of generation Z\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s willingness to share personal information on social mediaT Lyngdoh, D El‐Manstrly, K JeeshaPsychology & Marketing 40 (1), 5-26, 2022282022
2-) Webcare as a signal: exhaustive-selective webcare strategy and brand evaluationK Jeesha, K PuraniEuropean Journal of Marketing 55 (7), 1930-1953, 202182021
3-) Community based brand equity as brand culture: advancing brand equity conceptualization for a connected worldK Purani, K JeeshaAMS Review 12 (1), 52-70, 202262022
4-) Webcare salience and consumer engagement: The moderating effects of webcare valence, conversational human voice and response timeK Purani, K JeeshaJournal of Hospitality Marketing & Management 32 (3), 363-384, 202342023
5-) Collaborative consumption: the future of sharing economyGP Ranjitha, K JeeshaDealing with Socially Responsible Consumers: Studies in Marketing, 69-81, 202332023