Kristien Daems

Kristien Daems

University of Antwerp - Antwerp / Belgium
Business & Management / Marketing
AD Scientific Index ID: 5218312
Universiteit Antwerpen
person_outline Kristien Daems's MOST POPULAR ARTICLES
1-) Advertisers’ perceptions regarding the ethical appropriateness of new advertising formats aimed at minors Journal of Marketing Communications 25 (4), 438-456, 2019
2-) Personalized and cued advertising aimed at children Young Consumers 20 (2), 2019
3-) Co-creating advertising literacy awareness campaigns for minors Young Consumers 18 (1), 54-69, 2017
4-) Growers’ adoption intention of innovations is crucial to establish a sustainable greenhouse horticultural industry: An empirical study in Flanders and the Netherlands Journal of Cleaner Production 330, 129752, 2022
5-) Growers’ adoption intention of innovations is crucial to establish a sustainable greenhouse horticultural industry: An empirical study in Flanders and the NetherlandsI Moons, P De Pelsmacker, A Pijnenburg, K Daems, LLJ Van de VeldeJournal of Cleaner Production 330, 129752, 2022152022