Krzysztof Gajdka

Krzysztof Gajdka

University of Information Technology and Management in Rzeszow - Rzeszow / Poland
Business & Management / Communications and Media Studies
AD Scientific Index ID: 4797109
Wyższa Szkoła Informatyki i Zarządzania w Rzeszowie
person_outline Krzysztof Gajdka's MOST POPULAR ARTICLES
1-) Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEsM Civelek, K Gajdka, J Světlík, V VavrečkaEquilibrium. Quarterly Journal of Economics and Economic Policy 15 (3), 537-563, 2020792020
2-) ENGAGING CUSTOMERS ON FACEBOOK COFFEE SHOPS\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'BRAND-FAN PAGESL Ferencakova, K Gajdka, V Netek, P KapounInternational Journal of Entrepreneurial Knowledge 8 (1), 65-75, 2020252020
3-) Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEsM Civelek, M Červinka, K Gajdka, V NétekManagement & Marketing 16 (3), 210-227, 2021152021
4-) Promoting sustainable tourist behavior through promotional marketingN Devkota, K Gajdka, R Siwakoti, M Klímová, K DhakalJournal of Tourism and Services 14 (26), 219-241, 2023172023
5-) The Usage of Technology-Enabled Marketing Tools by SMEs and Their Bankruptcy Concerns: Evidence from Visegrad Countries.M Civelek, A KLJUČNÍKOV, V VAVREČKA, K GajdkaActa Montanistica Slovaca 25 (3), 2020152020