Krzysztof Kubacki

Krzysztof Kubacki

Auckland University of Technology - Auckland / New Zealand
Business & Management / Marketing
AD Scientific Index ID: 125563
person_outline Krzysztof Kubacki's MOST POPULAR ARTICLES
1-) Minimizing alcohol harm: A systematic social marketing review (2000–2014)K Kubacki, S Rundle-Thiele, B Pang, N BuyucekJournal of Business Research 68 (10), 2214-2222, 20151652015
2-) Using social media to create engagement: A social marketing reviewS Shawky, K Kubacki, T Dietrich, S WeavenJournal of Social Marketing 9 (2), 204-224, 20191422019
3-) A dynamic framework for managing customer engagement on social mediaS Shawky, K Kubacki, T Dietrich, S WeavenJournal of Business Research 121, 567-577, 20201722020
4-) Using two-step cluster analysis to identify homogeneous physical activity groupsS Rundle-Thiele, K Kubacki, A Tkaczynski, J ParkinsonMarketing Intelligence & Planning 33 (4), 522-537, 20151682015
5-) National and regional ethnocentrism: a case study of beer consumers in PolandD Siemieniako, K Kubacki, E Glińska, K KrotBritish Food Journal 113 (3), 404-418, 20111442011