Kt Manis

New Mexico State University - Las Cruces / United States

Business & Management / Marketing

AD Scientific Index ID: 4766975

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Kt Manis's MOST POPULAR ARTICLES

1-) The virtual reality hardware acceptance model (VR-HAM): Extending and individuating the technology acceptance model (TAM) for virtual reality hardwareKT Manis, D ChoiJournal of Business Research, 20182492018

2-) AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenuesKT Manis, S MadhavaramJournal of Business Research 157, 113485, 2023482023

3-) The Interplay between Advertising and Society: An Historical AnalysisRE Mcdonald, DA Laverie, KT ManisJournal of Macromarketing, 2021472021

4-) The digital era has changed marketing: A guide to using industry certifications and exploration of student perceptions of effectivenessD Laverie, W Humphrey, KT Manis, K FrebergMarketing Education Review, 2020482020

5-) The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant PromiseSD Hunt, A Hass, KT ManisJournal of Macromarketing, 2021312021

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