Kuan Ju Chen

Kuan Ju Chen

National Chengchi University - Taipei / Taiwan
Business & Management / Marketing
AD Scientific Index ID: 345988
國立政治大學
person_outline Kuan Ju Chen's MOST POPULAR ARTICLES
1-) When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motiveY Shan, KJ Chen, JS LinInternational Journal of Advertising 39 (5), 590-610, 20201562020
2-) What\'s in a tweet? Foreign correspondents\' use of social mediaR Cozma, KJ ChenJournalism Practice 7 (1), 33-46, 20131592013
3-) The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formationKJ Chen, J Kim, JS LinJournal of Consumer Behaviour 14 (3), 208-218, 2015782015
4-) Would you be my friend? An examination of global marketers\' brand personification strategies in social mediaKJ Chen, JS Lin, JH Choi, JM HahmJournal of Interactive Advertising 15 (2), 97-110, 2015922015
5-) Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagementKJ Chen, HL CheungComputers in Human Behavior 97, 67-74, 2019792019