Kuhle Zwakala

Kuhle Zwakala

Cape Peninsula University of Technology - Cape Town / South Africa
Business & Management / Marketing
AD Scientific Index ID: 5034668
Kaapse Skiereiland Universiteit van Tegnologie
person_outline Kuhle Zwakala's MOST POPULAR ARTICLES
1-) Brand identity-image congruence: a framework for business-to-business banks in South AfricaKM Zwakala, P SteenkampJournal of Business-to-Business Marketing 28 (3), 283-305, 202192021
2-) Identity-based brand differentiation: Brand Identity Prism application in South African banksKM Zwakala, P SteenkampJournal of Contemporary Management 18 (1), 121-141, 202192021
3-) Brand identity: Theory versus practice in the South African banking sector K Zwakala, P Steenkamp, NE Haydam The retail and marketing review 13 (2), 1-14, 2017 42017
4-) Brand identity of a selected South African bankKM ZwakalaCape Peninsula University of Technology, 201612016
5-) Building competitive MCC brands through marketing strategy adaptation during the Covid-19 pandemic: evidence from Western Cape winelands, South AfricaK Zwakala, P SteenkampSAIMS, 639, 20232023