Kulwinder Kaur

Kulwinder Kaur

Indian Institute of Management IIM Jammu - Jammu / India
Business & Management / Marketing
AD Scientific Index ID: 4782524
भारतीय व्यवस्थापन संस्था, जम्मू
person_outline Kulwinder Kaur's MOST POPULAR ARTICLES
1-) Factors affecting consumer buying behaviour of solar water pumping systemV Kumar, BS Hundal, K KaurSmart and Sustainable Built Environment 8 (4), 351-364, 2019342019
2-) Role of green advertisement authenticity in determining customers\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' pro‐environmental behaviorK Kaur, V Kumar, AS Syan, Y ParmarBusiness and Society Review 126 (2), 135-154, 2021272021
3-) Impact of online consumer reviews on amazon books sales: empirical evidence from IndiaK Kaur, T SinghJournal of Theoretical and Applied Electronic Commerce Research 16 (7), 2793 …, 2021172021
4-) Visual information impacting electronic word of mouth adoption: mediating role of perceived eWOM review credibilityK Kaur, T SinghInternational Journal of Indian Culture and Business Management 21 (1), 78-93, 2020182020
5-) What motivates consumers to write online reviews? Qualitative research in the Indian cultural contextK Kaur, T SinghJournal of Global Marketing 34 (3), 170-188, 2021142021