Kurt Schimmel

Kurt Schimmel

Slippery Rock University - Slippery Rock / United States
Business & Management / Marketing
AD Scientific Index ID: 1648155
Slippery Rock University of Pennsylvania
person_outline Kurt Schimmel's MOST POPULAR ARTICLES
1-) The importance of university web pages in selecting a higher education institutionK Schimmel, D Motley, S Racic, G Marco, M EschenfelderResearch in Higher Education Journal 9, 1, 20101012010
2-) Ethics, corporate social responsibility, and sustainability education in AACSB undergraduate and graduate marketing curricula: A benchmark studyJ Nicholls, JF Hair Jr, CB Ragland, KE SchimmelJournal of Marketing Education 35 (2), 129-140, 2013822013
3-) Church marketing: Strategies for retaining and attracting membersMS Webb, WB Joseph, K Schimmel, C MobergJournal of Professional Services Marketing 17 (2), 1-16, 1998671998
4-) Managerial decision making: A holistic approachJYL Forrest, J Nicholls, K Schimmel, S LiuSpringer Nature, 2019462019
5-) Business-to-business relationships and sport: Using sponsorship as a critical sales eventJ Clark, T Lachowetz, RL Irwin, K SchimmelInternational Journal of Sports Marketing and Sponsorship 5 (2), 38-53, 2003412003