Kwasi Owusu-Antwi

Kwasi Owusu-Antwi

Methodist University College Ghana - Accra / Ghana
Business & Management / Marketing
AD Scientific Index ID: 5827806
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person_outline Kwasi Owusu-Antwi's MOST POPULAR ARTICLES
1-) Brand trust and brand loyalty: A moderation and mediation perspective Current Journal of Applied Science and Technology 38 (4), 1-17, 2019
2-) Salesforce output control and customer-oriented selling behaviours Marketing Intelligence & Planning 40 (3), 344-357, 2022
3-) Green purchase behavior: the predictive roles of consumer self-determination, perceived customer effectiveness and perceived price International Journal of Scientific Research and Management 7 (10), 1395-1411, 2019
4-) Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit Marketing Intelligence & Planning 41 (3), 375-390, 2023
5-) Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople\\\'s gritFE Amenuvor, K Mensah, A Nkukpornu, H Boateng, F Akasreku, ...Marketing Intelligence & Planning 41 (3), 375-390, 2023122023