Kyeongheui Kim

Kyeongheui Kim

Sungkyunkwan University - Seoul / South Korea
Business & Management / Business Administration
AD Scientific Index ID: 359561
성균관대학교
person_outline Kyeongheui Kim's MOST POPULAR ARTICLES
1-) Brand concept maps: A methodology for identifying brand association networksDR John, B Loken, K Kim, AB MongaJournal of Marketing Research 43 (4), 549-563, 20065962006
2-) Effects of temporal and social distance on consumer evaluationsK Kim, M Zhang, X LiJournal of Consumer Research 35 (4), 706-713, 20084282008
3-) Acceptance of Brand Extensions: Interactive Influences of Product Category Similarity, Typicality of Claimed Benefits, and Brand Relationship Quality.JW Park, KH Kim, JK KimAdvances in consumer research 29 (1), 20021782002
4-) Consumer–brand relationship quality: When and how it helps brand extensionsK Kim, J Park, J KimJournal of Business Research 67 (4), 591-597, 20141732014
5-) Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings.JW Park, KH KimAdvances in consumer research 28 (1), 20011632001