Kyounghee Chu

Kyounghee Chu

Chosun University - Gwangju / South Korea
Business & Management / Entrepreneurship
AD Scientific Index ID: 4721750
조선대학교
person_outline Kyounghee Chu's MOST POPULAR ARTICLES
1-) The effect of non-stereotypical gender role advertising on consumer evaluation Social and environmental issues in advertising, 116-144, 2018
2-) A store brand’s country-of-origin or store image: what matters to consumers? International Marketing Review 34 (2), 272-292, 2017
3-) The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification Journal of Business Research 99, 472-480, 2019
4-) Social network services addiction in the workplace The Journal of Asian Finance, Economics and Business 6 (1), 249-259, 2019
5-) 워드 클라우드 기법을 이용한 최근 소비자학 연구 트렌드 분석 상품학연구 37, 1-7, 2019