Kyuhong Han

Kyuhong Han

Korea University - Seoul / South Korea
Business & Management / Marketing
AD Scientific Index ID: 4635898
고려대학교
person_outline Kyuhong Han's MOST POPULAR ARTICLES
1-) Relative strategic emphasis and firm-idiosyncratic risk: The moderating role of relative performance and demand instabilityK Han, V Mittal, Y ZhangJournal of Marketing 81 (4), 25-44, 2017692017
2-) Political identity and financial risk taking: Insights from social dominance orientationK Han, J Jung, V Mittal, JD Zyung, H AdamJournal of Marketing Research 56 (4), 581-601, 2019332019
3-) Value appropriation and firm shareholder value: Role of advertising and receivables managementC Frennea, K Han, V MittalJournal of Marketing Research 56 (2), 291-309, 2019322019
4-) Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact.V Mittal, K Han, JY Lee, S SridharJournal of Marketing Research (JMR) 58 (4), 2021522021
5-) How political identity shapes customer satisfactionD Fernandes, N Ordabayeva, K Han, J Jung, V MittalJournal of Marketing 86 (6), 116-134, 2022492022