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김경호|Kyung Ho Kim
Keimyung University - Daegu / South Korea
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AD Scientific Index ID: 4731370
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김경호|Kyung Ho Kim's MOST POPULAR ARTICLES
1-)
온라인에서 양면구전이 소비자의 브랜드 태도에 미치는 영향전성률, 김경호마케팅연구 27 (1), 45-66, 2012302012
2-)
The effects of nostalgia marketing on consumers’ brand extension evaluationSY Jun, HK Park, KH KimJournal of Brand Management 29 (3), 271-286, 2022172022
3-)
브랜드 위기의 유형이 브랜드 태도에 미치는 부정적 영향에 관한 연구전성률, 주태욱, 김경호, 박준형마케팅연구 26 (2), 25-44, 2011172011
4-)
The effect of the preorder strategy on consumers\' product choice: The moderating role of product experience and payment timingSY Jun, KH Kim, HK ParkJournal of Business Research 99, 80-86, 201972019
5-)
문화예술 후원활동 (Mécénat) 이 기업의 브랜드 이미지에 미치는 영향전성률, 김경호, 이호택, 박혜경마케팅연구 31 (2), 1-23, 201672016
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