Kyunghwa Chung

Kyunghwa Chung

VinUniversity - Hanoi / Vietnam
Social Sciences / Psychology
AD Scientific Index ID: 5092854
Đại học VinUni
person_outline Kyunghwa Chung's MOST POPULAR ARTICLES
1-) Avatar-mediated experience in the metaverse: The impact of avatar realism on user-avatar relationship Journal of Retailing and Consumer Services 73, 103382, 2023
2-) The influence of luxury brands’ cross-border acquisition on consumer brand perception Clothing and Textiles Research Journal 32 (4), 219-234, 2014
3-) Measuring customer satisfaction and hotel efficiency analysis: An approach based on data envelopment analysis Cornell Hospitality Quarterly 63 (2), 257-266, 2022
4-) Efficiency measurement using data envelopment analysis (DEA) in public healthcare: Research trends from 2017 to 2022 Processes 11 (3), 811, 2023
5-) COVID-19 and hotel productivity changes: An empirical analysis using Malmquist productivity index Service Science 13 (4), 243-257, 2021