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Kyungwon Kyung Lee
Kean University - Union / United States
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AD Scientific Index ID: 5349975
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Kyungwon Kyung Lee's MOST POPULAR ARTICLES
1-)
Towards a theory of brand love in services: the power of identity and social relationshipsA Ahuvia, E Izberk-Bilgin, K LeeJournal of Service Management 33 (3), 453-464, 2022322022
2-)
Creating a world where anyone can belong anywhere: Consumer equality in the sharing economyK Lee, AM Hakstian, JD WilliamsJournal of Business Research 130, 221-231, 2021302021
3-)
Digital health experience: a regulatory focus perspectiveGE O\'Connor, S Myrden, L Alkire, K Lee, S Köcher, J Kandampully, ...Journal of Interactive Marketing 56 (1), 121-136, 2021152021
4-)
Ethics and policy issues for internet advertising: Targeting multicultural consumers in the digital marketing eraJP James, KK Lee, M Zhang, JD WilliamsJournal of Management Policy and Practice 18 (4), 2017132017
5-)
Technological workforce and its impact on algorithmic justice in politicsJD Williams, D Lopez, P Shafto, K LeeCustomer Needs and Solutions 6, 84-91, 2019122019
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