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Laetitia Mimoun
AD Scientific Index 2024
Business & Management / Marketing
ESCP Business School - / France
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Laetitia Mimoun's MOST POPULAR ARTICLES
1-)
Authenticating brand activism: Negotiating the boundaries of free speech to make a changeO Sibai, L Mimoun, A BoukisPsychology & Marketing 38 (10), 1651-69, 2021882021
2-)
Soldiers and superheroes needed! Masculine archetypes and constrained bodily commodification in the sperm donation marketF Sobande, L Mimoun, LT TorresMarketing Theory 20 (1), 65-84, 2020272020
3-)
Social emotions and the legitimation of the fertility technology marketL Mimoun, L Trujillo-Torres, F SobandeJournal of Consumer Research 48 (6), 1073-1095, 2022232022
4-)
Chronic consumer liminality: Being flexible in precarious timesL Mimoun, F BardhiJournal of Consumer Research 49 (3), 496-519, 2022232022
5-)
Customer work practices and the productive third placeL Mimoun, A GruenJournal of Service Research 24 (4), 563-581, 2021142021
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