Laetitia Radder

Laetitia Radder

Nelson Mandela University - Port Elizabeth / South Africa
Business & Management / Marketing
AD Scientific Index ID: 101269
Nelson Mandela Universiteit
person_outline Laetitia Radder's MOST POPULAR ARTICLES
1-) High-involvement and low-involvement products: A comparison of brand awareness among students at a South African university Journal of Fashion Marketing and Management 12 (2), 232-243, 2008
2-) An examination of the museum experience based on Pine and Gilmore's experience economy realms Journal of Applied Business Research (JABR) 31 (2), 455-470, 2015
3-) The SPACE matrix: A tool for calibrating competition Long Range Planning 31 (4), 549-559, 1998
4-) Mass customization and mass production The TQM Magazine 11 (1), 35-40, 1999
5-) Factors affecting food choice in relation to venison: A South African example Meat science 71 (3), 583-589, 2005