Lakshman Krishnamurthi

Lakshman Krishnamurthi

Northwestern University - Evanston / United States
Business & Management / Marketing
AD Scientific Index ID: 836497
person_outline Lakshman Krishnamurthi's MOST POPULAR ARTICLES
1-) On the go: How mobile shopping affects customer purchase behaviorRJH Wang, EC Malthouse, L KrishnamurthiJournal of retailing 91 (2), 217-234, 20157402015
2-) An empirical analysis of the relationship between brand loyalty and consumer price elasticityL Krishnamurthi, SP RajMarketing science 10 (2), 172-183, 19917281991
3-) A comparative analysis of reference price modelsRA Briesch, L Krishnamurthi, T Mazumdar, SP RajJournal of consumer research 24 (2), 202-214, 19976931997
4-) Late mover advantage: How innovative late entrants outsell pioneersV Shankar, GS Carpenter, L KrishnamurthiJournal of Marketing research 35 (1), 54-70, 19986881998
5-) Asymmetric response to price in consumer brand choice and purchase quantity decisionsL Krishnamurthi, T Mazumdar, SP RajJournal of consumer research 19 (3), 387-400, 19924741992