Lakshmi S

Lakshmi S

SRM Institute of Science and Technology - Chennai / India
Business & Management / Marketing
AD Scientific Index ID: 5272009
எஸ்ஆர்எம் அறிவியல் மற்றும் தொழில்நுட்ப நிறுவனம்
person_outline Lakshmi S's MOST POPULAR ARTICLES
1-) Impact of Brand Equity on Purchase Intention of Home Appliances.S Lakshmi, V KavidaIUP Journal of Brand Management 13 (4), 2016202016
2-) Factors Contributing to Brand Positioning of Smartphones Among College Students in Chennai: A Study.S Lakshmi, V KavidaIUP Journal of Brand Management 15 (1), 2018112018
3-) Digital Payments Amongst Rural Population: A Study in ChennaiDRADPD Dr.S.LAKSHMI,Dr M R VANITHAMANI,Dr. NIMISHA. M,Dr. SANGEETAJournal of Namibian Studies 35 (S1), 12-22, 20232*2023
4-) IMPACT ON MUTUAL FUNDS BY YOUNGSTERS’ INVESTMENT DECISIONDSL Dr. J. Salomi Backia JothiOrganization Development Journal 12 (8), 149-176, 20242024
5-) A study on Consumer Buying Behaviour towards Black Friday Sales with Special Reference to Chennai CityDSL Ms. Akshaya.AINTERNATIONAL JOURNAL OF RESEARCH CULTURE SOCIETY 7 (11), 52-57, 20232023