Lam, Howard Pong-Yuen

Lam, Howard Pong-Yuen

Chinese University of Hong Kong - Central Ave / Hong Kong
Business & Management / Marketing
AD Scientific Index ID: 4564803
香港中文大學
person_outline Lam, Howard Pong-Yuen's MOST POPULAR ARTICLES
1-) Web-site marketing for the travel-and-tourism industryK Lau, K Lee, P Lam, Y HoCornell Hotel and Restaurant Administration Quarterly 42 (6), 55-62, 2001872001
2-) Economic freedom ranking of 161 countries in year 2000: a minimum disagreement approachKN Lau, PY LamJournal of the Operational Research Society 53 (6), 664-671, 2002352002
3-) When less is more: How mindset influences consumers’ responses to products with reduced negative attributesVC Wong, L Su, HPY LamJournal of Marketing 84 (5), 137-153, 2020232020
4-) Mining the web for business intelligence: Homepage analysis in the internet eraK Lau, K Lee, Y Ho, P LamJournal of Database Marketing & Customer Strategy Management 12, 32-54, 2004232004
5-) Dual branding strategy for a successful new product launch in ChinaPY Lam, A Chan, H Gopaoco, K Oh, TH SoBusiness horizons 56 (5), 583-589, 2013202013