Lamberto Zollo

Università degli Studi di Firenze - Firenze / Italy

Business & Management / Business Administration

AD Scientific Index ID: 5113113

University of Florence

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Lamberto Zollo's MOST POPULAR ARTICLES

1-) Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experienceL Zollo, R Filieri, R Rialti, S YoonJournal of Business research 117, 256-267, 20202322020

2-) Big data analytics capabilities and performance: Evidence from a moderated multi-mediation modelR Rialti, L Zollo, A Ferraris, I AlonTechnological Forecasting and Social Change 149, 119781, 20192262019

3-) Exploring e-Loyalty Antecedents in B2C e-Commerce: Empirical results from Italian grocery retailersM Faraoni, R Rialti, L Zollo, AC PellicelliBritish Food Journal 121 (2), 574-589, 20191572019

4-) Exploring the antecedents of brand loyalty and electronic word of mouth in social-media-based brand communities: do gender differences matter?R Rialti, L Zollo, MM Pellegrini, C CiappeiJournal of Global Marketing 30 (3), 147-160, 20171842017

5-) Ethical consumption and consumers’ decision making: the role of moral intuitionL Zollo, S Yoon, R Rialti, C CiappeiManagement Decision 56 (3), 692-710, 20181422018

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