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Lan Anh N Ton
Texas Christian University - Fort Worth / United States
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AD Scientific Index ID: 5607742
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Lan Anh N Ton's MOST POPULAR ARTICLES
1-)
Makeup who you are: self-expression enhances the perceived authenticity and public promotion of beauty workRK Smith, MR Vandellen, LAN TonJournal of Consumer Research 48 (1), 102-122, 2021392021
2-)
The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic useRK Smith, E Yazdani, P Wang, S Soleymani, LAN TonJournal of the Academy of Marketing Science 50 (2), 324-337, 2022222022
3-)
Symbolically simple: How simple packaging design influences willingness to pay for consumable productsLAN Ton, RK Smith, J SevillaJournal of Marketing 88 (2), 121-140, 202472024
4-)
Firing Founders That Behave Badly: Effects of Morality Versus Authenticity on Brand EvaluationAN Ton, R SmithACR North American Advances, 20202020
5-)
Purity Packaging: How and When Simple Packaging Designs Enhance Product Evaluations and ChoiceAN Ton, R Smith, J SevillaACR North American Advances, 20202020
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