Lan Xia

Lan Xia

Bentley University - Waltham / United States
Business & Management / Marketing
AD Scientific Index ID: 857688
person_outline Lan Xia's MOST POPULAR ARTICLES
1-) The price is unfair! A conceptual framework of price fairness perceptionsL Xia, KB Monroe, JL CoxJournal of marketing 68 (4), 1-15, 200419482004
2-) The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchasesA Herrmann, L Xia, KB Monroe, F HuberJournal of product & brand management, 20076542007
3-) Word of mouse: the role of cognitive personalization in online consumer reviewsL Xia, NN BechwatiJournal of interactive Advertising 9 (1), 3-13, 20085962008
4-) Consumers’ perceptions of the fairness of price-matching refund policiesM Kukar-Kinney, L Xia, KB MonroeJournal of Retailing 83 (3), 325-337, 20073082007
5-) Price partitioning on the internetL Xia, KB MonroeJournal of Interactive marketing 18 (4), 63-73, 20042932004