Lane Wakefield

Lane Wakefield

Baylor University - Waco / United States
Business & Management / Marketing
AD Scientific Index ID: 4891612
person_outline Lane Wakefield's MOST POPULAR ARTICLES
1-) Sports Fan Experience: Electronic-Word-of-Mouth in Ephemeral Social MediaL Wakefield, G BennettSport Management Review 21, 147-159, 2018932018
2-) Anxiety and Ephemeral Social Media Use in Negative eWOM CreationL Wakefield, R WakefieldJournal of Interactive Marketing 18, 44-59, 2018692018
3-) Understanding Sponsorship: A Consumer-Centric Model of Sponsorship EffectsL Wakefield, K Wakefield, K Lane KellerJournal of Advertising, 1-24, 2020602020
4-) Forecasting sponsorship costs: marketing intelligence in the athletic apparel industryJA Jensen, L Wakefield, JB Cobbs, BA TurnerMarketing Intelligence & Planning 34 (2), 281-298, 2016622016
5-) An Examination of Construal Effects on Price Perceptions in the Advance Selling of Experience ServicesL Wakefield, K WakefieldJournal of Service Research 21 (2), 235-248, 2018292018