Lara Mendes Christ Bonella Sepulcri

Lara Mendes Christ Bonella Sepulcri

FUCAPE Business School - Vitória / Brazil
Business & Management / Marketing
AD Scientific Index ID: 4771737
Escola de Negócios FUCAPE
person_outline Lara Mendes Christ Bonella Sepulcri's MOST POPULAR ARTICLES
1-) Brand orientation: a systematic literature review and research agenda LMCB Sepulcri, EW Mainardes, DM Marchiori Spanish Journal of Marketing-ESIC 24 (1), 97-113, 2020 242020
2-) Nonprofit branding: a bibliometric analysis LMCB Sepulcri, EW Mainardes, CC Belchior Journal of Product & Brand Management 29 (5), 655–673, 2020 152020
3-) Elements that compose the non-profit BRAND orientation in an emerging countryLMCB Sepulcri, EW MainardesInternational Review on Public and Nonprofit Marketing, 1-39, 202262022
4-) Non-profit Brand Orientation as a Strategic Communication ApproachLMCB Sepulcri, EW Mainardes, L PascuciInternational Journal of Strategic Communication 16 (4), 572-598, 202262022
5-) Antecedents and Consequents of Loyalty to a Religious OrganizationEW Mainardes, OF André, AP Soares Júnior, LMCB SepulcriJournal of Nonprofit & Public Sector Marketing 33 (1), 84-107, 202152021