Lara Moroko

Lara Moroko

Macquarie University - Sydney / Australia
Business & Management / Entrepreneurship
AD Scientific Index ID: 125664
person_outline Lara Moroko's MOST POPULAR ARTICLES
1-) Characteristics of successful employer brandsL Moroko, MD UnclesJournal of brand management 16 (3), 160-175, 20087772008
2-) Employer branding and market segmentationL Moroko, MD UnclesJournal of Brand Management 17 (3), 181-196, 20092052009
3-) Capturing value from non-paying consumers’ engagement behaviours: field evidence and development of a theoretical modelL Groeger, L Moroko, LD HollebeekJournal of Strategic Marketing 24 (3-4), 190-209, 20161432016
4-) Employer branding-the case for a multidisciplinary process related empirical investigationL Moroko, M UnclesANZMAC 2005 Conference: Branding, 52-57, 2005722005
5-) Customer orientation: Its surprising origins, tumultuous development and place in the future of marketing thought and practiceS Duffy, K Bruce, L MorokoAustralasian marketing journal 28 (4), 181-188, 2020192020