Lars Erling Olsen

Lars Erling Olsen

BI Norwegian Business School - Oslo / Norway
Business & Management / Marketing
AD Scientific Index ID: 1795404
Handelshøyskolen BI
person_outline Lars Erling Olsen's MOST POPULAR ARTICLES
1-) Brand alliances: the role of brand concept consistencyEJ Lanseng, LE OlsenEuropean Journal of Marketing, 20121132012
2-) Merkevareledelse på norsk 2.0BM Samuelsen, A Peretz, LE OlsenCappelen Akademiske, 201082*2010
3-) MerkevareledelseBM Samuelsen, LE Olsen, A PeretzCappelen Damm Akademisk, 2016772016
4-) The role of emotions in customer complaint behaviorsS Svari, L Erling OlsenInternational Journal of Quality and Service Sciences 4 (3), 270-282, 2012652012
5-) Category characteristics\' effects on brand extension attitudes: A research noteLE Hem, NM Iversen, LE OlsenJournal of Business Research 67 (8), 1589-1594, 2014592014