Lars Witell

Lars Witell

University of Karlstad - Karlstad / Sweden
Business & Management / Marketing
AD Scientific Index ID: 1229184
Karlstads universitet
person_outline Lars Witell's MOST POPULAR ARTICLES
1-) Customer experience challenges: bringing together digital, physical and social realms Journal of service management 29 (5), 776-808, 2018
2-) Competitive advantage through service differentiation by manufacturing companies Journal of business research 64 (12), 1270-1280, 2011
3-) Defining service innovation: A review and synthesis Journal of Business Research 69 (8), 2863-2872, 2016
4-) Customer co‐creation in service innovation: a matter of communication? Journal of service management 23 (3), 311-327, 2012
5-) Innovation in service ecosystems—Breaking, making, and maintaining institutionalized rules of resource integration Journal of Business Research 69 (8), 2964-2971, 2016