Laszlo Sajtos

Laszlo Sajtos

University of Auckland - Auckland / New Zealand
Business & Management / Marketing
AD Scientific Index ID: 125678
person_outline Laszlo Sajtos's MOST POPULAR ARTICLES
1-) SPSS kutatási és adatelemzési kézikönyvS László, M Ariel, P TamásAlinea, 2007986*2007
2-) A new perspective on market dynamics: Market plasticity and the stability–fluidity dialecticsS Nenonen, H Kjellberg, J Pels, L Cheung, S Lindeman, C Mele, L Sajtos, ...Marketing Theory 14 (3), 269-289, 20141462014
3-) The strategic role of relational capabilities in the business-to-business service profit chainV Theoharakis, L Sajtos, G HooleyIndustrial marketing management 38 (8), 914-924, 20091552009
4-) Impact of service failure: The protective layer of customer relationshipsL Sajtos, RJ Brodie, J WhittomeJournal of Service Research 13 (2), 216-229, 20101562010
5-) Challenges and opportunities for marketing scholars in times of the fourth industrial revolutionM Krafft, L Sajtos, M HaenleinJournal of Interactive Marketing 51 (1), 1-8, 20201082020