Laura Lavertu

Laura Lavertu

University of Edinburgh - Edinburgh / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5162543
person_outline Laura Lavertu's MOST POPULAR ARTICLES
1-) The extended warming effect of social media: Examining whether the cognition of online audiences offline drives prosocial behavior in ‘real life’L Lavertu, B Marder, A Erz, R AngellComputers in Human Behavior 110, 106389, 2020332020
2-) To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industryE Osadchaya, B Marder, JA Yule, A Yau, L Lavertu, N Stylos, S Oliver, ...Business Horizons, 202472024
3-) Impression formation of PhD supervisors during student-led selection: An examination of UK business schools with a focus on staff profilesB Marder, S Oliver, A Yau, L Lavertu, C Perier, M Frank, K CowanThe International Journal of Management Education 19 (1), 100453, 202152021
4-) Does LinkedIn cause imposter syndrome? An empirical examination of well‐being and consumption‐related effectsB Marder, A Javornik, K Qi, S Oliver, L Lavertu, K CowanPsychology & Marketing 41 (3), 492-511, 202422024
5-) What Drives Advertisers Toward or Away From Immersive Virtual Spaces?: The Metaverse Conundrum: Affordances and “Disaffordances” Through the Eyes of AdvertisersB Marder, A Yau, J Yule, E Osadchaya, R Angell, WZ Zhang, S Oliver, ...Journal of Advertising Research 64 (3), 255-283, 20242024