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Laura Lavertu
AD Scientific Index 2024
Business & Management / Marketing
University of Edinburgh - Edinburgh / United Kingdom
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Laura Lavertu's MOST POPULAR ARTICLES
1-)
The extended warming effect of social media: Examining whether the cognition of online audiences offline drives prosocial behavior in ‘real life’L Lavertu, B Marder, A Erz, R AngellComputers in Human Behavior 110, 106389, 2020332020
2-)
To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industryE Osadchaya, B Marder, JA Yule, A Yau, L Lavertu, N Stylos, S Oliver, ...Business Horizons, 202472024
3-)
Impression formation of PhD supervisors during student-led selection: An examination of UK business schools with a focus on staff profilesB Marder, S Oliver, A Yau, L Lavertu, C Perier, M Frank, K CowanThe International Journal of Management Education 19 (1), 100453, 202152021
4-)
An examination of digital corporate apologies featuring pet images in response to service failuresL Lavertu, B Marder, A Nazifi, K CowanAcademy of Marketing Science World Congress, 20242024
5-)
The hustle is real: an examination of the self-related consequences of consuming idealized self-promotional content on LinkedInS Oliver, B Marder, L Lavertu, K Cowan, A Javornik, E OsadchayaInformation Technology & People, 20242024
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