Laura Sáez-Ortuño

Laura Sáez-Ortuño

Universitat de Barcelona - Barcelona / Spain
Business & Management / Marketing
AD Scientific Index ID: 5162609
University of Barcelona
person_outline Laura Sáez-Ortuño's MOST POPULAR ARTICLES
1-) What\'s on the horizon? A bibliometric analysis of personal data collection methods on social networksL Sáez-Ortuño, S Forgas-Coll, R Huertas-Garcia, J Sánchez-GarcíaJournal of Business Research 158, 113702, 2023162023
2-) Online cheaters: Profiles and motivations of internet users who falsify their data onlineL Sáez-Ortuño, S Forgas-Coll, R Huertas-Garcia, J Sánchez-GarcíaJournal of Innovation & Knowledge 8 (2), 100349, 202362023
3-) How can entrepreneurs improve digital market segmentation? A comparative analysis of supervised and unsupervised learning algorithmsL Sáez-Ortuño, R Huertas-Garcia, S Forgas-Coll, E Puertas-PratsInternational Entrepreneurship and Management Journal 19 (4), 1893-1920, 202342023
4-) Impact of artificial intelligence on marketing research: Challenges and ethical considerationsL Sáez-Ortuño, J Sanchez-Garcia, S Forgas-Coll, R Huertas-García, ...Philosophy of Artificial Intelligence and Its Place in Society, 18-42, 202352023
5-) Quantum computing for market researchL Sáez-Ortuño, R Huertas-Garcia, S Forgas-Coll ,J Sánchez-García, E Puertas ...Journal of Innovation & Knowledge, 202442024