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Laurence Ashworth
AD Scientific Index 2024
Business & Management / Marketing
Queen's University Kingston - / Canada
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Laurence Ashworth's MOST POPULAR ARTICLES
1-)
Looking forward, looking back: anticipation is more evocative than retrospection.L Van Boven, L AshworthJournal of Experimental Psychology: General 136 (2), 289, 20073382007
2-)
Marketing dataveillance and digital privacy: Using theories of justice to understand consumers’ online privacy concernsL Ashworth, C FreeJournal of business ethics 67 (2), 107-123, 20062322006
3-)
No one wants to look cheap: Trade‐offs between social disincentives and the economic and psychological incentives to redeem couponsL Ashworth, PR Darke, M SchallerJournal of Consumer Psychology 15 (4), 295-306, 20052082005
4-)
Great expectations and broken promises: Misleading claims, product failure, expectancy disconfirmation and consumer distrustPR Darke, L Ashworth, KJ MainJournal of the Academy of Marketing Science 38, 347-362, 20102002010
5-)
Damage from corrective advertising: Causes and curesPR Darke, L Ashworth, RJB RitchieJournal of Marketing 72 (6), 81-97, 20081082008
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