Laurent Bertrandias

Laurent Bertrandias

Toulouse Business School (Université Fédérale Toulouse Midi-Pyrénées) - Toulouse / France
Business & Management / Marketing
AD Scientific Index ID: 916367
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person_outline Laurent Bertrandias's MOST POPULAR ARTICLES
1-) Analyse de données avec SPSS®M Carricano, F Poujol, L BertrandiasPearson Education France, 20103342010
2-) Some psychological motivations for fashion opinion leadership and fashion opinion seekingL Bertrandias, RE GoldsmithJournal of fashion marketing and management: an international journal, 20062872006
3-) Others’ environmental concern as a social determinant of green buyingL Bertrandias, L Elgaaied-GambierJournal of Consumer Marketing, 2014682014
4-) Shoppers’ grocery choices in the presence of generalized eco-labellingY Bernard, L Bertrandias, L Elgaaied-GambierInternational Journal of Retail & Distribution Management 43 (4/5), 448-468, 2015902015
5-) A framework for digital marketing research: investigating the four cultural eras of digital marketingL Busca, L BertrandiasJournal of Interactive Marketing 49 (1), 1-19, 2020652020