Laurianne Schmitt

Laurianne Schmitt

IÉSEG School of Management - Lille / France
Business & Management / Marketing
AD Scientific Index ID: 4780018
Institut d'Économie Scientifique et de Gestion
person_outline Laurianne Schmitt's MOST POPULAR ARTICLES
1-) Salespeople\'s work toward the institutionalization of social selling practicesL Schmitt, E Casenave, J PalludIndustrial Marketing Management 96, 183-196, 2021272021
2-) Do salesforce management systems actually drive salesperson intentions?RT Epler, L Schmitt, D Mathis, M Leach, B HochsteinIndustrial Marketing Management 113, 42-57, 202372023
3-) An Inquiry into Effective Salesperson Social Media Use in Multinational Versus Local FirmsL Schmitt, R Epler, E Casenave, J PalludJournal of International Marketing 32 (1), 72-91, 202442024
4-) AI in sales: Laying the foundations for future researchCE McClure, RT Epler, L Schmitt, D RangarajanJournal of Personal Selling & Sales Management 44 (2), 108-127, 202452024
5-) Salespeople and teams as stakeholder and knowledge managers: a service-ecosystem, co-creation, crossing-points perspective on key outcomesCR Plouffe, TE DeCarlo, JR Fergurson, B Kumar, G Moreno, L Schmitt, ...European Journal of Marketing 58 (3), 704-732, 202432024