Lawrence Hamer

Lawrence Hamer

Purdue University Northwest - Hammond / United States
Business & Management / Marketing
AD Scientific Index ID: 1537834
person_outline Lawrence Hamer's MOST POPULAR ARTICLES
1-) The additive effects of semistructured classroom activities on student learning: An application of classroom-based experiential learning techniquesLO HamerJournal of marketing education 22 (1), 25-34, 20003202000
2-) Us versus them: oppositional brand loyalty and the cola warsLO HamerACR North American Advances, 20012402001
3-) After‐service response in service quality assessment: a real‐time updating model approachBSC Liu, D Sudharshan, LO HamerJournal of Services Marketing, 20001482000
4-) A confirmation perspective on perceived service qualityLO HamerJournal of services marketing 20 (4), 219-232, 20061332006
5-) The effects of intraencounter changes in expectations on perceived service quality modelsLO Hamer, BSC Liu, D SudharshanJournal of Service Research 1 (3), 275-289, 1999951999